Six Ways to Attract a Crowd at a Trade Show

Tom Hanks, Justin Timberlake, and Hall of Fame NFL quarterback Steve Young were among the many celebrities participating in the Consumer Electronics Show (CES) in Las Vegas in early January 2006. The show floor was 28 football fields worth of space with 2,500 trade show exhibitors vying for attention in 1.6 billion square feet of convention exhibits.

More and more trade show exhibitors are finding that a great way to get noticed is to introduce an element of show business into their trade show display appearance. According to technology industry analyst Rob Enderle, Each year theyve (CES) had more of a Hollywood presence and this year is the biggest year. At the CES, Intel hosted a performance by the Black Eyed Peas, Motorola featured the Foo Fighters and Verizon Wireless had hip hopping by Yellowcard and Maroon 5.

Celebrities and celebrity look-a-likes, athletes and former pros, comics, actors, musicians, and scantily clad booth babes all are attention-getters that can draw crowds of business prospects to your trade show booth.

Clients often ask how they can add glitz and pizzazz into their trade show display experience. Here are a few things to consider:

1.The obvious first step is to hire show stoppersthis can run the entire gamut from famous celebrities to clowns on stilts. Even your smiling, energetic and well trained booth staff can do the job of attracting attention.

2.Make your trade show exhibit exciting by incorporating movement, color, lights and action. Practice what motion picture producers do when they yell into their bullhorns, Lights! Action! Gobo lights traveling across a tension fabric can provide changing color and mesmerizing interest. New technologies bring high drama to your trade show booth such as 3D video/laser image displays suspended above.

3.Display a sense of humor. Think Billy Crystal and have your trade show booth staff prepare a few funny things to say when they meet and greet attendees. Remember that humor sells and it also helps to break the ice and get your crew off to a friendly start.

4.Bring Internet access into your booth that showcases your professionally designed company website. Incorporate on a large backdrop screen robotics, holographics and waterscreen projections. Be sure to take into consideration your trade show exhibit suppliers advice and expertise on graphics, portability and trade show cost management.

5.Make your booth exhibit interactive so that you can involve people with a touch, feel, sight and sound experience. Experiential activity is better and longer lasting than passive involvement.

6.Provide exciting, fun giveawayslarge or small, everyone likes to win something. By offering a drawing on a glitzy prize perhaps a two night free stay at the luxury resort would make it fun for your trade show attendees to allow them to have the magic continue.

By thinking creatively you can take your trade show exhibit to another dimension. A show biz element brings the buzz to your trade show exhibit. And, remember, there is no business like show business.

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How to Get Free Garbage Bags

The scenario:

A newlywed couple moves into their new home. After a couple of months, they realize that they have many more garbage bags than they need. However, they have not bought any garbage bags since they got married. Where did all of the garbage bags come from?

Your mission:

See how fast you can arrive at the correct solution by using the following clues:

1) The garbage bags were not a wedding gift2) The couple did not bring any garbage bags with them when they moved3) The bags were not in the couple's new home when they arrived4) The fact that the two people are newlyweds is irrelevant5) The type of home that the couple moved into is irrelevant6) The bags were made of plastic7) People gave the bags to the couple, but8) The bags were not any type of gift9) The bags are not "traditional" garbage bags10) The bags came in many colors.

The solution:

Have you figured out the solution yet? The garbage bags are actually plastic bags from grocery and other types of stores! The couple only has small garbage cans in their home, and the plastic bags fit perfectly inside of them. Plus, the handles make them very extremely easy to tie shut when they become full. The trash cans need to be emptied more often than larger cans would, but that small inconvenience is worth the savings. Yearly garbage bag expenses: $0.00!

In addition to the monetary reasons, reusing grocery bags is a simple way to recycle and eliminate the waste created by throwing away the plastic bags inside of another garbage bag. Once you have a good supply of plastic bags, consider taking an empty canvas bag or backpack with you to the grocery store. Check the bag with a store employee when you enter so that no one thinks that you are shoplifting. Then, when you are done shopping, skip getting a new bag and load your purchases into your own reusable bag instead.

A few other super-easy ways to save money and recycle:

Save scrap paper. Save any papers that have nothing on the back or large blank spaces. Advertising flyers, old work papers and school papers all work well. You can cut the pages into smaller pieces if they would be more convenient for you. Put the paper in a stack or a box with a pen nearby, and you'll never have to scramble when you need to jot down something. Spots near the base of your house phone or beside the computer are both great locations.

Save sturdy boxes from food, electronics, mailers, etc. Cover them with the Sunday comics or some previously-used wrapping paper. Label each box with a marker and use as stackable storage for recipes, comic books or just about anything else.

Save large, empty plastic soda and juice bottles. Fill them with water, and store in your freezer. Having less open space in your freezer will help it run more efficiently. And when you need more room in the freezer, simply take out one of the bottles of ice!

Save torn and worn out clothing. Tear or cut them into pieces and use as rags for cleaning and dusting.

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Cooling Down Phase for Soccer Training - A Coach's Perspective and Focal Point

Cooling down,I term this the reflection phase. It is a time to prepare for physical and mental relaxation. This includes stretching and flexibility work as well as light group jogging and limbering down exercises.This is the time of mental reflection of the practice, game or even the day's events.This is especially neccesary while at and during tournaments

This important phase is usually over-looked by most teams as they are trying to either celebrate the win or discuss the loss and any related issues. If this aspect is incorporated every practice then it will be a natural process after the games as well. Yes the practices need to incorporate warm up as well as cool down. Apart from the physiology of increasing strength through stretching regimes. This helps the team members understand their bodies and it's needs.

It is also a great time for the coaches to get feed back on the events. This gets the team to contribute to their immediate experiences, whether is be a competition or practice. It helps everybody paint a mental picture of their collective accomplishments.

When a group of individuals gets together and focuses on something other than the immediate task at hand then the task becomes another routine within the training regime.This is switching the focus from the actual cooling down process and focuses on the socialization aspect of cooling down. It deals with the fresh experiences that have just occured. Let the team discuss the events first before the coach talks or the meeting is held in the locker room. Young minds need to also voice opinions to each other before they talk to the larger group. This helps build unity within and a power of responsibility throughout.

It is a time to also talk about the other aspects of sports activities. These are nutritional and additional aspects of concentrating on mental focus.

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